Effect of Market Innovation on the Performance of Small and Medium Enterprises in Tanzania
Authors: Ndahani Ng`wasa (Open University of Tanzania) and Henrick Kipangula (Mzumbe University, Tanzania) Abstract: The study assessed the effect of market innovation on the performance of Small and Medium Enterprises in Tanzania. The study, informed by the Schumpeterian Theory of Innovation, analysed the impact of various facets of market innovation, namely digital marketing, packaging, promotion […]