Vol 4 No 3

The Influence of Media Advertising on Consumer Buying Behavior: Insights from Two Selected Higher Learning Institutions in Tanzania

Leave a Comment / Vol 4 No 3 /

Authors: Salha Silayo (College of Business Education, Tanzania) and Godson Robert Mtallo, PhD (College of Business Education, Tanzania) Abstract: This study analyzed the influence of media advertising on consumer buying behavior at the Saint Augustine University of Tanzania (SAUT) and the Institute of Rural Development Planning (IRDP) in the Mwanza Region, Tanzania. Specifically, it sought […]

The Influence of Media Advertising on Consumer Buying Behavior: Insights from Two Selected Higher Learning Institutions in Tanzania Read More »

Effect of Audit Committee Attributes on the Effectiveness of Audit Committees: Evidence from Regulatory Authorities in Tanzania

Leave a Comment / Vol 4 No 3 /

Authors: Habibu Suluo (The Open University of Tanzania), Gwahula Raphael, PhD (The Open University of Tanzania) and Saganga Kapaya, PhD (The Open University of Tanzania) Abstract: This study examined the effect of audit committee attributes on the effectiveness of audit committees in the context of regulatory authorities in Tanzania. The sample size was 300 participants

Effect of Audit Committee Attributes on the Effectiveness of Audit Committees: Evidence from Regulatory Authorities in Tanzania Read More »

Influence of Perceived Mobile Financial Services Risk and Usefulness on Digital Financial Inclusion of Low–Income Individuals in Tanzania

Leave a Comment / Vol 4 No 3 /

Author: Helena Thomas Haule, PhD (University of Dar es Salaam, Tanzania) Abstract: Digital Financial Inclusion (DFI) plays a critical role in empowering underserved communities by providing access to essential financial services, thereby fostering their social and economic development. This study was designed to address two themes: The extent to which Perceived Risks (PR) and Perceived

Influence of Perceived Mobile Financial Services Risk and Usefulness on Digital Financial Inclusion of Low–Income Individuals in Tanzania Read More »

Influence of Resources and Training on Solid Waste Management Practices at Hotels in Zanzibar

Leave a Comment / Vol 4 No 3 /

Authors: Bukaza Chachage (The Open University of Tanzania), Lawi Yohana (The Open University of Tanzania), Malik Mohamed (State University of Zanzibar), Adriana Budeanu (University of Copenhagen, Denmark) and Peter Furu (University of Copenhagen, Denmark) Abstract: This study examined the influence of resources and employees training on waste management among tourist hotels in Unguja, Zanzibar, using

Influence of Resources and Training on Solid Waste Management Practices at Hotels in Zanzibar Read More »

Tax Morale Level among Individual Income Taxpayers in Tanzania

Leave a Comment / Vol 4 No 3 /

Authors: Priscus Munguasifiwe (Mzumbe University, Tanzania), Cosmas Mbogela, PhD (Mzumbe University, Tanzania) and Joseph Kiria (Mzumbe University, Tanzania) Abstract: Level of tax morale refers to the extent to which taxpayers are voluntarily willing to register into the tax system, make correct declaration of their income and pay taxes within prescribed time. Thorough understanding of the

Tax Morale Level among Individual Income Taxpayers in Tanzania Read More »