eajmbs

The Influence of Media Advertising on Consumer Buying Behavior: Insights from Two Selected Higher Learning Institutions in Tanzania

Leave a Comment / Vol 4 No 3 /

Authors: Salha Silayo (College of Business Education, Tanzania) and Godson Robert Mtallo, PhD (College of Business Education, Tanzania) Abstract: This study analyzed the influence of media advertising on consumer buying behavior at the Saint Augustine University of Tanzania (SAUT) and the Institute of Rural Development Planning (IRDP) in the Mwanza Region, Tanzania. Specifically, it sought […]

The Influence of Media Advertising on Consumer Buying Behavior: Insights from Two Selected Higher Learning Institutions in Tanzania Read More »

Effect of Audit Committee Attributes on the Effectiveness of Audit Committees: Evidence from Regulatory Authorities in Tanzania

Leave a Comment / Vol 4 No 3 /

Authors: Habibu Suluo (The Open University of Tanzania), Gwahula Raphael, PhD (The Open University of Tanzania) and Saganga Kapaya, PhD (The Open University of Tanzania) Abstract: This study examined the effect of audit committee attributes on the effectiveness of audit committees in the context of regulatory authorities in Tanzania. The sample size was 300 participants

Effect of Audit Committee Attributes on the Effectiveness of Audit Committees: Evidence from Regulatory Authorities in Tanzania Read More »

Influence of Perceived Mobile Financial Services Risk and Usefulness on Digital Financial Inclusion of Low–Income Individuals in Tanzania

Leave a Comment / Vol 4 No 3 /

Author: Helena Thomas Haule, PhD (University of Dar es Salaam, Tanzania) Abstract: Digital Financial Inclusion (DFI) plays a critical role in empowering underserved communities by providing access to essential financial services, thereby fostering their social and economic development. This study was designed to address two themes: The extent to which Perceived Risks (PR) and Perceived

Influence of Perceived Mobile Financial Services Risk and Usefulness on Digital Financial Inclusion of Low–Income Individuals in Tanzania Read More »

Influence of Resources and Training on Solid Waste Management Practices at Hotels in Zanzibar

Leave a Comment / Vol 4 No 3 /

Authors: Bukaza Chachage (The Open University of Tanzania), Lawi Yohana (The Open University of Tanzania), Malik Mohamed (State University of Zanzibar), Adriana Budeanu (University of Copenhagen, Denmark) and Peter Furu (University of Copenhagen, Denmark) Abstract: This study examined the influence of resources and employees training on waste management among tourist hotels in Unguja, Zanzibar, using

Influence of Resources and Training on Solid Waste Management Practices at Hotels in Zanzibar Read More »

Tax Morale Level among Individual Income Taxpayers in Tanzania

Leave a Comment / Vol 4 No 3 /

Authors: Priscus Munguasifiwe (Mzumbe University, Tanzania), Cosmas Mbogela, PhD (Mzumbe University, Tanzania) and Joseph Kiria (Mzumbe University, Tanzania) Abstract: Level of tax morale refers to the extent to which taxpayers are voluntarily willing to register into the tax system, make correct declaration of their income and pay taxes within prescribed time. Thorough understanding of the

Tax Morale Level among Individual Income Taxpayers in Tanzania Read More »

Vocational Graduates’ Challenges in Setting up and Operating SMEs in the Tanzanian Environment

Leave a Comment / Vol 4 No 2 /

Authors: Michael Denis (Sokoine University of Agriculture, Tanzania), Aman A. Mwakalapuka (Sokoine University of Agriculture, Tanzania) and Jeremia R. Makindara (Sokoine University of Agriculture, Tanzania) Abstract: This study investigated the challenges faced by Vocational Education and Training (VET) graduates in establishing and operating Small and Medium-sized Enterprises (SMEs) in Tanzania. The study used a qualitative

Vocational Graduates’ Challenges in Setting up and Operating SMEs in the Tanzanian Environment Read More »

Tree Growers’ Profitability in Veneer-Based Engineered Wood Products in Mufindi District, Tanzania

Leave a Comment / Vol 4 No 2 /

Authors: Beatrice P. Mziray (Sokoine University of Agriculture, Tanzania), Beatus J. Temu (Sokoine University of Agriculture, Tanzania) and Greyson Z. Nyamoga (Sokoine University of Agriculture, Tanzania) Abstract: Engineered wood products have increased in demand worldwide. This also applies to Tanzania, leading to a developed interest in the increased production and demand of veneer, plywood and

Tree Growers’ Profitability in Veneer-Based Engineered Wood Products in Mufindi District, Tanzania Read More »

Effect of Process Innovation on the Performance of Women-owned Food Processing Micro and Small Enterprises in Tanzania

Leave a Comment / Vol 4 No 2 /

Author: Rofina Martin Mrosso (Mzumbe University, Tanzania), Dr. Elizabeth Lulu Genda (Mzumbe University, Tanzania) and Dr. Nicholous Bhikolimana Tutuba (Mzumbe University, Tanzania) Abstract: This study examined the effect of process innovation on the performance of women-led food processing Micro and Small Enterprises (MSEs) in Tanzania. The study also explores the mediating role of innovative performance

Effect of Process Innovation on the Performance of Women-owned Food Processing Micro and Small Enterprises in Tanzania Read More »

Influence of Leadership Styles on the Performance of University Libraries in Kenya

Leave a Comment / Vol 4 No 2 /

Authors: Henry Ogada Hongo (Technical University of Kenya, Kenya), Prof. Tom Kwanya, PhD (Technical University of Kenya, Kenya), Prof. Naomi Mwai, PhD (Technical University of Kenya, Kenya) and Prof. Joseph Kiplang’at, PhD (Africa International University, Kenya) Abstract: This study used the convergent parallel mixed-methods design to explore the influence of leadership styles on the performance

Influence of Leadership Styles on the Performance of University Libraries in Kenya Read More »

Impact of Innovations on the Performance of Small and Medium Entrepreneurs in Tanzania

Leave a Comment / Vol 4 No 2 /

Authors: Christopher N. Mdoe (Institute of Rural Development Planning, Tanzania), Fredrick Alleni Mfinanga (Institute of Rural Development Planning), Tanzaniaand Ezekiel Kanire (Institute of Rural Development Planning, Tanzania) Abstract: Innovation is a key driver of economic growth and competitiveness, especially for SMEs in developing countries. However, the impact of different types of innovation on SME performance

Impact of Innovations on the Performance of Small and Medium Entrepreneurs in Tanzania Read More »