Author: Winfrida Justo Mbowe (Arusha Technical College, Tanzania)
Abstract: This study sought to establish the relationship between entrepreneurship skills and market performance among Micro and Small Enterprises (MSEs) in Tanzania. The study was prompted by the fact that MSEs are the engine of the global economic growth constituting 90% of the economies through their contribution in the GDP, job creation, poverty reduction and per capita income. The study used the crosssectional design with a sample of 257 MSE members, who participated through a questionnaire. Data analysis involved the Regression Analysis. Based on data analysis and obtained results, the study established the relationship between entrepreneurship skills and market performance in MSEs. Particularly, customer care, financial management and business record keeping skills are crucial factors for effective marketing performance in MSEs. Therefore, SIDO should equip MSEs entrepreneurs with essential entrepreneurship skills too enhance marketing performance.